Doors and windows have always been known as the eyes of buildings, and are an indispensable part of various types of architecture. After decades of reform and opening up, door and window enterprises have made significant progress. From the backward thinking of the traditional small-scale agricultural economy era, they have gradually integrated with international standards in product concepts, product styles, production processes, after-sales maintenance, and many other aspects. The emergence of various emerging materials has increased the richness of door and window material selection, promoting the diversity of door and window products to a certain extent. Due to the transformation of consumer concepts, the popularization of low-carbon and energy-saving, and personalized needs, doors and windows have been endowed with more connotations. Various styles of doors and windows, such as fashionable, simple, European, classical, modern, energy-saving, and environmentally friendly, have gradually emerged, constantly meeting the diverse needs of consumers and promoting the diversified development of the door and window industry.

Looking at the development of China's door and window industry, it is not difficult to see the commonalities in the industry's current development, such as the increasing emphasis on brand building by door and window enterprises; In terms of brand positioning, it is also positioned in the high-end field; With the promising development prospects of the home decoration market, many industrial decoration door and window enterprises have transformed into the home decoration market. The development trend of these industries is becoming increasingly evident.

The regional concentration level of the door and window industry is still relatively high, with the East China region accounting for nearly 40%

At present, many door and window production enterprises in China are concentrated in the Pearl River Delta, Yangtze River Delta, Bohai Rim region, and six major production bases in Northeast, Southwest, and Northwest regions. They have transformed from small-scale workshop style production in the past to large-scale finished product, integrated, and branded development today, forming a preliminary cluster of China's door and window industrialization. In the vast southern regions and numerous large cities, aluminum doors and windows are mostly used; Plastic doors and windows are mainly used in cold northern regions such as Northeast, Northwest, and North China. The profiles and types of doors and windows are different, and their applications are also different. Insulated bridge cut aluminum doors and windows, which play a certain energy-saving and insulation role, are often used in mid to low end building construction, while solid wood composite doors and windows and aluminum wood composite doors and windows are often used in mid to high end building construction.

At present, the main distribution of market regions in China's door and window industry is as follows: the market size in East China accounts for as much as 39.74%; The proportion of South China and Northeast China is 19.92% and 16.24% respectively, while the proportion of other regions is below 15%. In short, the regional development of China's door and window industry is still dominated by the East and South China regions.

Oligopoly brand formation

The current custom home industry is the former ceramic bathroom industry, and the future door and window industry is now the custom home industry. The development of the custom home industry is gradually stabilizing, and oligopolistic brands have already emerged. These enterprises have become the leaders of the industry's development, leading the industry's development. However, the current door and window industry is lacking such a leader. It is believed that in the near future, after a "reshuffle" of survival of the fittest and survival of the fittest, such oligopolistic brands will emerge in the door and window industry.

Transforming the home decoration market has become a trend

According to the "Market Outlook and Investment Planning Analysis Report on the Door and Window Industry" released by the Forward Industry Research Institute, the market size of China's door and window industry has shown a leapfrog growth since 2012. In 2013, the market size reached 458.9 billion yuan, an increase of nearly 80 billion yuan from 2012; From 2014 to 2016, the market growth rate of the door and window industry declined compared to before, and the market size remained between 550-600 billion yuan, but the market still maintained growth. In 2017, the market size of the doors and windows industry reached 660.5 billion yuan, mainly benefiting from the positive development of downstream real estate and construction industries.

According to the gradual recovery of the real estate industry and the exploration of the door and window industry in China on "Internet plus traditional industry" and customized services, the door and window industry in China will usher in a relatively rapid development period in the next few years. It is expected that by 2019, the market size of China's doors and windows industry will reach around 727.9 billion yuan, and by 2022, the market size of China's doors and windows industry will exceed 900 billion yuan.

With the popularity of personalized customization, the "cake" of the home decoration market is getting bigger and bigger. Enterprises that used to specialize in the field of engineering doors and windows are gradually transforming and turning to the home decoration market, developing in depth into the home decoration field. This has gradually become one of the trends in industry development, and the unlimited development prospects and profit space of the home decoration market are attracting more and more enterprises to enter.

Manufacturer stickiness increases, platform thinking will become mainstream

In the future, door dealers not only need to make money now, but also in the future, and can grow together with door enterprises. So, in recent years, training distributors and organizing summit events for door enterprises have become popular. Because everyone needs to use every means possible to cultivate the viscosity of dealers, utilizing sharing, honor sharing, and solidarity to keep warm. So, this requires door business owners to have a platform mindset and not turn the door business into their own private company. They need to establish a community of utilization, only in this way can they go further.

In such fierce competition, door industry professionals will face a major challenge, which will also force traditional and pragmatic door industry professionals to constantly improve and strengthen themselves, facing the fierce market environment with a mindset of conquering the country. But this cannot be said to be a bad thing, after all, door products are non standardized, and many newcomers may have a lot of discomfort, so don't be afraid of these cross-border players!

Analysis of Opportunities Faced by the Industry

As the 80s and 90s gradually become the mainstream consumer group, the market landscape has changed, and personalization has become the mainstream trend. Door and window enterprises must adapt to this market change and undergo transformation. Accurate positioning and differentiated design are the key to the development of enterprises.

In addition, Internet plus is an important national strategy and an inevitable trend of Internet technology and social development. How aluminum alloy door and window enterprises transform and layout online product promotion and brand scene has become an important direction of "successful transformation" of enterprises. The ideal way and method is to combine online and offline to go steadily.

The so-called "following the trend" means that in the face of the current development trend in the door and window industry, enterprises must think rationally, weigh the pros and cons. Trends only represent a trend direction, and the risk of blindly following the trend is unpredictable. The most important thing of "following the trend" is still to be down-to-earth, start from the actual situation of the enterprise, formulate reasonable development plans, in order to seek profit space for the enterprise and strive for long-term development. If you do it according to your actual situation, you won't make a mistake